KT Connects (2021) - "#DebunkingDesire: Sexual science, social media, and strategy in the pursuit of knowledge dissemination" with UBC Sexual Health Research Team (Melissa Nelson, Diana Firican, Brynn Lavery, Rayka Kumru, Julia O'Loughlin and Lori Brotto)
1 in 3 women will experience distressing low sexual desire in their lifetime, though many of them will never speak to a healthcare provider about their concerns. The #DebunkingDesire team, led by Dr. Lori Brotto, sought to disseminate evidence-based information about low sexual desire through a targeted social media campaign. This multidisciplinary team leveraged a variety of social media platforms, strategies informed by previous knowledge translation campaigns, and personal expertise to engage their audience and drive impressions. In this presentation, the team discusses their strategies, experiences, and recommendations for others considering a social media knowledge translation campaign.