Methods for Engaging Remotely: Asynchronous Online Focus Groups

Touchette, A. (2020). Methods for Engaging Remotely: Asynchronous Online Focus Groups. KnowledgeNudge. https://medium.com/knowledgenudge/methods-for-engaging-remotely-asynchr…

This post highlights one example of using an alternative approach to customary in-person focus groups: asynchronous online focus groups. Asynchronous online focus groups are semi-structured group discussions, usually in the format of a virtual message board.